Angie McKaig

I help organizations drive measurable growth through smarter digital strategy, technology, and customer insight. With more than 15 years leading digital marketing, SEO, and product strategy for national brands, I bring a unique mix of technical fluency and business acumen. Digital isn’t something I adopted (it’s where I’ve always worked). I’m a collaborative, data-driven leader who builds high-performing teams and turns complex challenges into clear, scalable outcomes.

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What I Do

Digital Executive

I’ve led large-scale digital transformations, launches, and go-to-market strategies for organizations like RBC, Avion Rewards, Petro-Canada, Shoppers Drug Mart, and FASHION Magazine. My approach combines strategy, technology, and analytics to deliver digital products and programs that move key metrics — not just impressions.

Marketer and Brand Strategist

From SEO and content marketing to testing and analytics, I’ve spent my career connecting marketing performance to real business impact. My experience spans financial services, ecommerce, and digital media, driving measurable acquisition, engagement, and loyalty outcomes.

Culture & Team Builder

I believe digital excellence starts with strong teams. I’ve built, mentored, and advanced cross-functional groups of marketers, product owners, designers, and developers. Fostering collaboration and empowering teams is what leads to lasting results.

Product & Experience Leader

As a product owner, I’ve managed complex digital experiences end to end, from credit card application journeys to loyalty platforms and ecommerce funnels. My focus is on optimizing every step of the customer journey to increase conversion, retention, and lifetime value.

Testimonials

Brands I''ve Worked With

Fun Facts

Websites Owned

7

Board Positions Held

3

Pugs Owned

2

Tea Consumed

10K+